Smart Media

How smart companies are using Social Networking Websites — and what's next on the horizon:

There's a recession out there. Money's tight. So here's a cheap piece of advice for managers wondering how to harness the power of social networks in the workplace: Don't spend a dime unless you are absolute clear about why you are investing and what your Return on Investment is going to be.

That's right. Don't hire consultants or a tech team. And whatever you do, steer clear of launching your own social network. Most companies that build their own social networking tools end up with failures. The problem goes far beyond clunky design and balky servers. It's simply that social networks are useless until they draw a crowd—and most of the crowds are busy on public sites such as Facebook, LinkedIn and Twitter, just the most recognizable names that are getting all the publicity right now.

So instead of spending a fortune to market in the social media trying to draw employees, customers, and clients to your fan page or twitter site, how about meeting them where they already are? Chances are lots of them are among the 200 million on Facebook (some are saying Facebook has as many as 350 million) and the 30 million on LinkedIn. And 40 million folks are Twittering every day.

Here's how to start: Google your personal name or your company name. Do you control what shows up? Is the message being found the message you intend to distribute?

Ask Yourself Some Questions

Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts?

WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand or corporate brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of Automated Social Media Marketing without driving you crazy.

WorldClassID (http://www.WorldClassID.com) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the Social Networking World" and making sense out of a chaotic jumble of hundreds of social networking sites.